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because of small profits. Internet buyback rebate of up to 50%, Consumer Council reminded the anti-fraud building materials. The rapid development of modern network makes the network buy as a new mode of consumption developed rapidly and more mature in the field of consumer goods such as building materials,

home appliances, automobiles, etc., but many network intermediaries is to use group buy high kickbacks , Secretly infringe on consumer interests. Today, the Consumer Council of Hunan Province released the second consumption warning of the current year to remind the public to beware of commercial frauds.

such as the "buy-back" rebate of the network when buying building materials. Three blame phase expose the rebate secret Each year the hot summer, indoor dry, is the fitting season of the year, home decoration materials will also be the majority of consumer concern,

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Lippo Grup Indonesia yang baru-baru ini bangun Meikarta jelas menggunakan bisnis properti utamanya sebagai landasan peluncuran untuk membuat e-commerce sebagai mesin pertumbuhan berikutnya. Kelompok yang menguasai kapal induk Lippo Karawaci - salah satu pengembang real estat terbesar di negara itu berdasarkan kapitalisasi pasar - dan lebih dari 20 anak perusahaan, juga akan menggunakan kekuatan bisnis keluarga untuk berkembang lebih jauh.


tahukah kamu, 

Digital Media Advertising Yang Paling Efektif


"Sementara kita berpikir besar, kita harus bertindak di pasar lokal kita sendiri dulu," kata James Riady, chief executive grup tersebut, dalam sebuah wawancara di sela-sela forum tersebut.


Pasar yang dilirik Lippo adalah 120 juta pelanggan "unik", dari sekitar 1 miliar pengunjung ke lebih dari 600 gerai ritel yang mencakup mal, department store dan supermarket, serta rumah sakit dan perumahannya. Dari jumlah tersebut, hanya sekitar 50 juta pelanggan yang terdaftar. Lippo ingin menarik sisanya ke rekening e-money-nya, digunakan untuk pembelian dan jasa keuangan.


"Untuk melakukan itu, kita harus mengubah pemikiran kita dan masuk ke revolusi industri keempat," kata Riady, mengacu pada inovasi teknologi dalam bisnis, seperti internet hal.


Misalnya, Lippo melacak setiap pengunjung ke gerainya menggunakan kamera terprogram untuk mempelajari pola perilaku konsumen. Data akan digunakan tidak hanya untuk penawaran produk tetapi juga untuk komunikasi online dengan pelanggan terdaftar.


Jangan lewatkan, » Investasi, Properti VS Saham Mana Yang Mau Kamu Pilih


"Kita harus memiliki gangguan kreatif terhadap diri kita sendiri, sehingga kita bisa berubah menjadi area pertumbuhan baru, yaitu ekonomi digital," kata Riady.


Global E-commerce Indonesia, sebuah unit Lippo, meluncurkan platform belanja MatahariMall pada bulan September 2015, di mana Mitsui & Co memegang saham. Ini juga bekerja sama dengan aplikasi ride-grab untuk mengembangkan pembayaran mobile, yang akan digunakan di seluruh gerai ritel Lippo.


Karena lebih banyak produk online selama bulan-bulan berikutnya, Riady yakin Lippo dapat menarik "puluhan juta" akun baru dalam satu atau dua tahun, sebelum pergi ke pasar lain seperti Singapura dan Hong Kong, di mana kelompok tersebut mendaftarkan perusahaan.


Pada akhirnya, Lippo ingin memperluas negara-negara yang tergabung dalam Asosiasi Negara-negara Asia Tenggara untuk memanfaatkan lebih dari 600 juta calon konsumennya. Investasi lintas batas akan dilakukan melalui usaha patungan dengan mitra lokal, serupa dengan bisnis perawatan kesehatan yang telah dilakukan Lippo di Yangon. Rumah sakit keduanya di Myanmar akan dibuka di Mandalay pada bulan Maret, dan rencana untuk 10 negara lagi berada di negara tersebut.


Lippo, yang secara harfiah berarti "kekayaan yang kuat," didirikan oleh patriakh Mochtar Riady dan telah berkembang selama bertahun-tahun menjadi perbankan dan real estat. Sebagai bagian dari restrukturisasi kelompok pada pertengahan tahun 2000an, kelompok tersebut menjual Bank Lippo, yang sekarang dikenal sebagai Bank CIMB Niaga, untuk fokus pada pengembangan properti.


James Riady, putra kedua Mochtar, mengatakan bahwa keluarga-lari memberi kelompok ini keunggulan dalam mengambil keputusan dan mengambil risiko secara kolektif dengan manajer profesional. Untuk memastikan bahwa Lippo tetap berada dalam keluarga, anggota keluarga didorong untuk mengejar bakat mereka sendiri dan belajar untuk bertanggung jawab sebelum mereka diangkat ke posisi manajerial.


"Mereka harus melalui proses yang tidak otomatis," kata James Riady. Dia mengatakan anggota keluarga, termasuk dirinya sendiri, juga harus bekerja "ekstra keras" untuk menentang pepatah bahwa kekayaan tidak bertahan lebih dari tiga generasi.


Riady menggambarkan perannya sebagai pelayan belaka yang bertanggung jawab untuk menjaga kekayaan bagi generasi penerus. "Ini bukan tentang uang yang Anda berikan, tapi apa yang Anda lakukan dengan uang yang tidak Anda berikan," jelasnya.


Keluarganya berada di peringkat kesembilan terkaya di Indonesia oleh Forbes, namun Riady tampak direndahkan oleh pengalaman bertahun-tahun - yang memasukkan undang-undang kampanye politik di AS "Saya telah belajar bahwa uang dan kekuasaan merupakan berkat sekaligus sebuah kutukan, "katanya.

ifone Nov 7 · Tags: lippo, meikarta, properti, group

some people found that most of the costs had been absorbed by manufacturers in the middle of the process, and the terminal market rose by well below 5%. "The people we sell floor most clearly, this is just a marketing method, you can renovate the market when looking at the renovated man-made market."

Qiutu Road, Hangzhou, a floor board building materials market, said, "Wood resources are indeed Gradually reduce the long-term market bullish, and the number of renovations in Hangzhou each year is relatively fixed, everyone in order to compete for limited resources,

had to continue to use price increases to stimulate the market. "Salesperson was intended to spread the news of price addition to the floor, Consumers buying other goods, they often come into contact with sales promoters deliberately take the price to say something.

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endangering human health . In the mats added silver ion antibacterial agent floor, with mildew, purification, self-cleaning, anti-bacterial and other functions, to prevent the daily life of bacteria, mold growth. In addition, the baseboard skirting often do not pay attention to people,

the latest baseboard is environmentally friendly formula and polymer foam technology, from the root causes of common wood baseboard to solve the problem of formaldehyde pollution. To confuse real industry insiders exposed solid wood floor fake scandal shady.

"Rare for your valuables," the price of timber behind the scarcity of species, and some species of wood floor price per square meter within a month 80, surprising. Driven by the interests of some unscrupulous businessmen rack their brains, through various means counterfeit valuable species.

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Ling grid wood as the drafters of the standard, and industry associations and all businesses together, to create a new chapter in the geothermal flooring market.Floor cracking six times a year. Bought a new house, but because of renovation of the floor after repeated cracking and can not stay,

had to rent housing. Recently, a landlord in Dongying complained to the Consumers Association to get the merchant returned more than 10,000 yuan floor section. In September 2006, Mr. Wang, from Antaian District, Dongying City, bought bamboo flooring for his new home in a decoration material plaza.

When he was ready to move in November, he found the floor cracked and found the dealer, who replaced Mr. Wang with two boxes of new flooring. Mr. King can once again be ready to move into new homes in December, found that there are some floor cracking. In the next six months the floor repeatedly repaired 4 times,

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Experts advise: be careful of the floor, "less pounds less two." Experts advise consumers, beware of some floor brands to take "less than two pounds" or deliberately increase the way the loss to deceive consumers. According to reports, because the length and width of each floor are the same,

the amount purchased by consumers can not exactly match the area to be laid in the room, so some floors are to be cut, such as 90 centimeters long floor, such as 80 Cm, the remaining 10 cm have to be patchwork to other places, if you can not put together, you can not use,

which resulted in loss. Floor manufacturers interviewed by reporters said that because according to the rules, consumers finished the floor, the floor is still intact can be returned, in order not to allow consumers to return some small or non-brand installers to increase the loss of the way.

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deformation, cracking and other issues, Manufacturers responsible for repair, change, eliminating the consumer's worries. 6, to determine the appropriate length, width Solid wood floor is not longer and wider the better, it is recommended to choose short and medium length floor,

not easy to deformation; length, width is too large wooden floor is relatively easy to deformation. 7, decided to lay the construction unit floor length of life, in addition to the quality of the floor itself, the laying of the link is essential, so it is recommended that consumers.

buy Which floor to which laying, in order to avoid the production and decoration companies to promote each other's responsibility.Large wood floor from the bottom of the market, low-cost floor turned "swan." Solid wood floor: the real thing is also true when the false is expensive.

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This is the concern of the decoration family. The living room is the largest space in the home should choose large-size living room as an important part of the living room, living room floor selection and laying should be consistent with the owner's aesthetic and personality.

Asian architectural master Ando Tadao in the award-winning building "light of the church" in the extensive use of large flats to match the large hall; European architectural award works Icelandic Embassy in Berlin, the residence is also used as a large building floor highlights.

This shows that the new Asian architecture and European and American architecture in the building's largest space to use large-size flooring. Similarly, the living room shop a large floor, a sense of space will be more intense, more atmosphere, not messy,

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Volvo - - adhering to the car tradition, the car is the car, emphasizing the safety, practical, convenient, in line with the mass consumer demand. This kind of selling marketing model is actually in the independent brand on the basis of not grab someone else's market,

but also in line with the purpose of market segmentation, to achieve the ultimate goal of marketing. At present, this marketing concept in our flooring industry has gradually emerging. Bayer floor "grams of aldehyde" product is actually the concept of health consumption to convey to consumers.

Fifth, how to establish a competitive advantage In the development of enterprise marketing strategy when the most fundamental content and requirements is to establish a strong competitive advantage, specifically in the following three areas: (1) cost advantage:

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reinforced floor to 12 mm to strengthen the floor. Compared to the two, the 12mm hardened floor not only has the stability of the traditional laminate flooring, but also in the decorative effect, foot feel and so on and solid wood flooring closer. However, 12 mm to strengthen the price of the floor has been high,

in the building materials market in Hangzhou, the price is generally 160 yuan / square meters, the actual retail price is 140 yuan / square meters. The price for the choice of popular decoration price of the public, is indeed a threshold. Since February, some of the strengthening of the floor.

production plant began to focus on the development of more suitable for the popular consumption of 12 mm reinforced floor, a week ago, Rhine Sunshine first introduced 99 yuan / square meter 12 mm reinforced floor - "thick times" series. "On the surface, from 160 yuan to 99 yuan price span is a bit large,

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